Rec Room is looking to entice American football fans with new NFL digital fan experience

| Jan 12, 2023

Like many mobile games nowadays, Rec Room enjoys running varied collaboration events. In the last year, we've seen team-ups with Mattel, The Haunt Society, and Columbia Records. The latest partnership ventures into the realm of sports, with the developers and the NFL working together to introduce a digital fan experience to the game.

Discussing the partnership, Brian Sapp, Head of Growth at Rec Room, said: “The NFL has one of the strongest communities of fans in the world, and we’re thrilled to be partnering with them to bring NFL fans together in Rec Room.”

“We’ve always strived to make Rec Room a place where players could meet and socialize with those who have common interests, and we’re excited for them to be able to connect over their favorite NFL teams.”

From today, you can head to the NFL pop-up shop, where you can purchase NFL-licensed virtual hoodies and hats for each of the 32 teams. So whether you're a Minnesota Vikings, Detroit Lions or New England Patriots fan, you can represent your favourite side.

Once you're appropriately kitted out, you can head to the photo booth to capture the moment. You can then share your snaps on social media or hang them up in your Rec Room dorm.

Discussing the collaboration with Rec Room, Ed Kiang, Vice President, Video Gaming, NFL, said: “Rec Room is a perfect space for NFL fans to connect in the virtual world, cheer on their teams and celebrate their wins.”

“Adding Rec Room as another virtual destination for the NFL will enhance our ability to reach existing fans while discovering new fans in their community of over 80 million users globally.”

Rec Room is available now on the App Store and Google Play. It is free-to-play and you can download it for your preferred platform using the links below.