Fishlabs hopes to beat 14 million total with new Barclaycard game Extreme Rollercoaster

After generating 14 million downloads of its free advergame based on the Barclaycard waterslide advert, German developer Fishlabs reckons it's made an advergame that will do even better.

Based on Barclaycard's new ad, Extreme Rollercoaster is a game that has you leaning out of a rollercoaster as it travels around a version of New York.

Similar in part to Digital Chocolate's famous rollercoaster series, albeit from a first-person perspective, in the game you have to speed around the tracks, leaning out to gain power-ups. The faster you go, the more points you collect.

You're also playing against the clock, while trying to avoid bridges and wrecking balls that whiz overhead and which you have to duck to avoid.

Locations include the Upper West Side, Downtown, Central Park, and Chinatown, while new tracks can be unlocked by gaining top speeds and collecting the maximum amount of objects.

"With the iPhone game Waterslide Extreme, we were able to realise our famous Waterslide campaign on television, the web, YouTube, and on mobile platforms, and thus create a buzz for our brand among our target group on every screen," says Barclaycard's Hannah Deans.

"It made sense to use this approach again with our partners Dare and Fishlabs for our new rollercoaster campaign."

"To date, Waterslide Extreme has generated over 14 million downloads and is - not least because Apple promoted the game worldwide as highly addictive games - by far the most successful ad game for the iPhone," notes Michael Schade, Fishlabs's CEO.

'In our opinion, Rollercoaster Extreme has what it takes to beat that success.'

Rollercoaster Extreme is out now and free.

You can see how it plays in the following video.

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