Pocket Gamer magazine launches with 500,000 print-run in all O2 stores
O2 joins T-Mobile, Vodafone and 3 in promoting a dedicated mobile games magazine for customers
If you'll grant us a snippet of shameless self-promotion, we'd just like to announce the launch of our latest Pocket Gamer Guide to Mobile Games magazine, which has been produced in association with UK operator O2.
The magazine, out now, is available in all O2 stores across the UK with a total print run of 500,000 copies offering the Telefonica-owned operator's customers news, reviews and features about the latest and greatest mobile titles, as well as practical guidance on how to download the games.
O2 is the latest operator partner to work with us on the Pocket Gamer mag, following T-Mobile, who has a bi-monthly publication in all its UK stores. Vodafone and 3 promote a digital version of the title on their respective websites.
The latest O2 magazine brings the total circulation number to more than 700,000 copies in May.
When combined with Pocket Gamer's web and WAP readership and our syndicated reviews on the Vodafone Live and Samsung Fun Club mobile portals, it means the total audience for PG's content is more than 1.5 million this month.
Right, marketing interruption over. Let's get back to gaming, eh?
