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Sony: PSP is now for a ‘casual audience’

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Sony: PSP is now for a ‘casual audience’
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PSP

Sony Worldwide Studio head, Shuhei Yoshida, has told GamesIndustry.biz that the PSP is now aimed at a ‘casual audience’.

Describing how he felt the five-year-old portable console fits in the current climate of a new Nintendo machine and the rising importance of smartphones to the industry, Shuhei described the PSP as ‘shifting to a younger audience and a more casual audience’

‘When we launched PSP it was the newest, biggest, brightest thing that we had… after five or six years, and releasing many games, there's no denying that people start to see that it's getting a bit old.’

He also gave the strongest officially-endorsed hint for a long time that Sony is currently putting together a replacement for the console, stating that the company was currently ‘looking at new technologies, and looking at the options that we have’. He declined to elaborate on what these might be.

Will Wilson
Will Wilson
Will's obsession with gaming started off with sketching Laser Squad levels on pads of paper, but recently grew into violently shouting "Tango Down!" at random strangers on the street. He now directs that positive energy into his writing (due in no small part to a binding court order).