Nokia preparing to combat Android by releasing ultra-budget Windows Phones
'We had plans already to go lower than the 610'
Nokia doesn’t appear to be slowing up when it comes to releasing budget Windows Phone handsets if today’s conference call with investors is anything to go by.
As reported by The Verge, the company’s CEO, Stephen Elop, reinstated the importance of releasing low-cost mobiles, saying that “the low-end price point war is an important part” of combating Android’s huge market share.
“We had plans already to go lower than the 610”, Elop said, and revealed that the firm had been working closely with Microsoft to find out “ways to go even further”.600?
The Lumia 610 is curently the company’s cheapest Windows Phone handset on the market, costing a mere £150 for an unlocked model.
This price has come at some cost to functionality, however, with certain apps reported to not play well with the phone’s 256MB of RAM.
Any further stripping out of costly parts will likely require a fair amount of optimisation of the OS, or it could introduce further fragmentation to Windows Phone.