LG: Windows Phone 7 hardware restrictions ‘limiting growth’

But OS offers an alternative to consumers from ‘extremely complicated’ Android platform

LG: Windows Phone 7 hardware restrictions ‘limiting growth’

Microsoft’s latest foray into the mobile world hasn’t exactly blown away all opposition since it launched last October, and according to handset partner LG it's all due to the hardware limits set in place by MS to prevent fragmentation.

Marketing strategy and planning team director of LG Electronics global James Choi, speaking to Pocket-lint about the South Korean company’s outlook on the platform for the future, said that the electronics giant expected WP7 sales to pick up once "mid-tier to low tier [handsets] start appearing".

"Right now it’s only exclusively present in a high tier, because of its hardware requirements, and that’s limiting growth".

Despite the disappointment about the current penetration Microsoft’s platform has managed to attain, Choi didn’t think that LG would drop the platform any time soon, stating that "it is absolutely perfect for a huge segment [of people] out has a strong potential even though the first push wasn’t what everyone expected".

He went on to compare the platform to current rising-star, Android, saying that Google’s OS was not the ideal choice for all mobile users.

"What we feel is that some people believe that some operating systems, mainly Google, are extremely complicated for them".

The relatively disappointing sales haven’t stopped the platform from producing some interesting games, though, so if you are one of the few gamers with a WP7 handset, and not just the LG Optimus 7, then do check out our recent article on the Top 10 WP7 games so far.

Will Wilson
Will Wilson
Will's obsession with gaming started off with sketching Laser Squad levels on pads of paper, but recently grew into violently shouting "Tango Down!" at random strangers on the street. He now directs that positive energy into his writing (due in no small part to a binding court order).