Greystripe teams with Myxer for ad-funded mobile games
More distribution for free games
Greystripe is one of the most well-established companies touting ad-funded mobile games, and it's just signed a new deal to get even more distribution for its titles.
The company has teamed up with mobile content firm Myxer, which will now be offering Greystripe's catalogue to its six million teenagers and college students.
It's the first time Myxer has offered mobile games to its users – the US firm has previously focused on ad-funded ringtones, wallpapers and video clips.
Greystripe now offers more than 800 mobile games using its AdWRAP technology to place ads within them.
Publishers on board include Digital Chocolate, Vivendi Games Mobile, and Hands-On Mobile, so it's good news for them, too.