If you were following along with us in yesterday's Live Blog, you'll know that the kit they're packing into the new devices is pretty impressive.

But, of course, with more intelligent kit comes a slightly steeper price point, especially when it comes to the all-singing, all-dancing iPhone X.

iPhone 8

  • Price 64 GB: £699/$699
  • Price 256 GB: £849/$849
  • Colours available: Space Grey, Silver, Gold.

iPhone 8 Plus

  • Price 64 GB: £799/$799
  • Price 256 GB: £949/$949
  • Colours available: Space Grey, Silver, Gold.

iPhone X

  • Price 64 GB: £999/$999
  • Price 256 GB: £1,149/$1,149
  • Colours available: Space Grey, Silver.

And, while we're here...

Apple Watch Series 3

  • Aluminium case (just GPS): £329
  • Aluminium case (GPS + Cellular): £399
  • Stainless steel case: £599
  • Stainless steel case w/Milanese loop: £699
  • Stainless steel case w/Space Black Milanese loop: £749

Apple TV 4K

  • Price 32 GB: £179
  • Price 64 GB: £199