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Tencent generates $1 million a day from its WeChat-fuelled 'Wind Runner'

Cool Running Everyday scores big in China

Tencent generates $1 million a day from its WeChat-fuelled 'Wind Runner'
By Jon Jordan
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The big news when it comes to Chinese app distribution remains the expected impact of Tencent's WeChat Games Platform.

We're still waiting for the doors to be widely opened - notably for the release of western-developed titles such as Temple Run 2 and Plants vs Zombies 2.

But, in the meantime, Tencent has been making the most of its monopolistic position.

According to Technode, its most recent release Tian Tian Ku Pao (or Cool Running Everyday) has peaked at over 7 million RMB ($1 million) daily.

During its first month, it's reportedly generated over 100 million RMB (around $16 million).

Running better than you

In terms of gameplay, it's a 2D side-scrolling high score-based runner much like WeMade's Wind Runner or DevSisters' Cookie Run; both of which have been massively successful in Korea thanks to their integration of the KakaoTalk messaging service.

In terms of Tian Tian Ku Pa, it's been released as a standalone game, with integration into Tencent's two mobile messaging services WeChat and Mobile QQ.

Jon Jordan
Jon Jordan
A Pocket Gamer co-founder, Jon can turn his hand to anything except hand turning. He is editor-at-large at PG.biz which means he can arrive anywhere in the world, acting like a slightly confused uncle looking for the way out. He likes letters, cameras, imaginary numbers and legumes.