Whip up a sandstorm of speed and sales in new endless-runner The Beach Boss

For most of us, the beach is a place for relaxation, sunbathing, and Kindles.

For the protagonist of Chocolapp's new endless-runner The Beach Boss, however, the seaside strip is a place of business, filled with potential profit - and persistent peril.

In The Beach Boss, you guide the ambitious snack and trinket salesman up the beach, dodging towels, parasols, and tourists as you go.

You'll want to keep your eyes peeled for police and lifeguards, mind, for they'll kick you off the sand and end your game before you can say "Mister Whippy".

Alternative methods of transport - such as surfboards and ATVs - offer temporary speed boosts, and any coins that you earn can be spent on power-ups to improve your vendor's skillset.