Apple renames 'iPad Wi-Fi + 4G' as 'iPad Wi-Fi + Cellular' following pressure from advertising regulators

If you've been following the tech news over the past few weeks, you'll know that Apple has come under fire from advertising regulators in the UK and Australia for the way it markets its latest iPad iteration.

Apple's third-generation iPad has been advertised in those two regions as packing wi-fi + 4G, despite the fact that the UK doesn't actually have a 4G network and the new tablet isn't compatible with Australia's sole 4G service.

Under pressure from the authorities, then, Apple has rebranded the tablet as the "iPad Wi-Fi + Cellular".

The UK's Advertising Standards Authority (ASA) received 40 complaints about the new iPad and opened an investigation into Apple's claims, while the Australian Competition and Consumer Commission took the US manufacturer straight to court.

"We have been working closely with Apple to address consumer concerns about its 4G claims for the new iPad. We've welcomed the cooperation Apple has shown so far in responding to our enquiries and we are aware that Apple has taken steps to amend those claims," a spokesperson for the ASA told Wired.