PopCap saw mobile revenues rise 50% in 2010

You don't need to be a genius to know sales of Java and Brew games are now dropping.

Few companies are explicit about the proportion of their business that comes from various mobile platforms though, so it's surprising that PopCap has provided an insight into business trends.

It's currently keen to demonstrate how fast it's growing as it's gearing up for an IPO sometime in 2011. As part of this, its been lifting the lid on its various operations, including mobile, which now makes up around a third of its sales.

Talking to Business Insider's Dan Frommer, the following unlabeled graph has come to light.

It shows that PopCap's feature phone business - which is distributed through EA Mobile - peaked in 2009 and is now dropping.

Of course, the growth in iOS game sales, particularly in 2010 when PopCap released top grossing games such as Plants vs Zombies, has massively overcompensated.

It's thought PopCap generated around $30 million via mobile game sales last year.

Throwing around some more rough figures, the height of 2010's bar is 50 percent higher than 2009's, while the iOS section in 2010 is 85 percent of 2009's total.

Other smartphone revenues remain tiny as PopCap has only released one game on Windows Phone 7 and is still yet to make its Android debut.

Certainly, potential investors will be interested to hear how PopCap intends to grow the the height of the bright green part of its business over the next couple of years.

[source: Business Insider]