YAHAHA launches pioneers programme to democratise 3D content creation

YAHAHA was founded in 2020 by a team of Unity veterans, to offer a new kind of social entertainment platform, which offers users the opportunity to create and play in their own virtual worlds. Headquartered in Finland, the company has a team of nearly 100 people and in January 2022, secured investment of $50 million to ‘democratise 3D content creation’.

YAHAHA is now inviting creators of all kinds to be a part of its early exclusive insiders group, ahead of its alpha launch in March 2022 in North America and Europe.

These pioneers will help the ongoing development of YAHAHA, by testing the platform and creating their own virtual community. To sign up, join the platform’s Discord channel and secure a unique YAHAHA username and join the exclusive group.

YAHAHA is adopting a ‘no-code’ approach to its 3D content creation and aims to create an inclusive community for professional developers and players alike.

What is YAHAHA

YAHAHA is a new user-generated content (UGC) social platform, in which creators and players will come together to combine virtual and real-world experiences.

YAHAHA is a world that will be created by users, for users. A 3D virtual landscape where friends can come together to create, share, collaborate and play.

Ushering in the next generation of social entertainment, YAHAHA unifies the creator and player experiences. By joining the early exclusive insiders group, users can secure their own custom username, and be the first to test YAHAHA. Anyone with a creative mind can become a digital pioneer, building this new virtual frontier.

Once in YAHAHA, everyone will be able to test the platform, creating a universe of fun social experiences and paving the way for future players. Users can hang out, explore social environments, play games or dive into the simple, fun and free-to-use tools to design something of their own. Whether you are a gamer who wants to build your own world or a hobbyist that loves creating, you can help to build the YAHAHA of the future.

What users can expect from YAHAHA

Like TikTok did for video creation, YAHAHA is on a mission to democratise 3D content creation - making it accessible to anyone creative. With an interactive studio tool, free templates, examples and models available to use, tutorials, and peer-to-peer feedback, it’s easy to unleash your creativity. From giving creators the freedom to distribute content to offering users the chance to spend time with friends in new and exciting worlds created by fellow players, YAHAHA will have it all. If you build it, they can play it. The only limit is your imagination.

The initial focus will be in Europe, but later in the year the product will be available worldwide through an official release.

The YAHAHA platform contains several key components:

YAHAHA Studio

A 3D creator tool where users can build content, games and worlds using existing assets from the YAHAHA Assets Library with little or no coding experience. Several gameplay components will be provided to help new creators to realise their vision.

The goal is to make it as easy as drag and drop, or leveraging templates to make something new. YAHAHA is there to support and guide users through the learning curve. Creators are supported with clear tutorials, prompt feedback and constant iteration, helping complete beginners to create games, content and environments.

For those with an interest in coding, Lua scripts will be provided at a later stage to allow creators to better customise the gameplay experience.

After creating content, users will be able to save and publish it. This will send their creation to the YAHAHA cross-platform application that will be available for mobile and PC.

The YAHAHA app

YAHAHA is free to use on both mobile and PC. Within the mobile and PC app, users can come together across platforms to experience and enjoy YAHAHA’s virtual social experiences. This will include digital worlds and games made by users as well as existing YAHAHA content, alongside relaxing social areas, with a variety of control schemes available.

Within the PC app, as well as socialising, creators are also able to use the Studio tool to build content, to manage their creations and to publish any games or environments they have created. Once content is published, YAHAHA users around the world can play and enjoy it. In the future, a monetisation model will be added.

YAHAHA will also be introducing further elements this year, such as personalised avatars: users will be able create their own digital avatar.

Be a part of YAHAHA now!

YAHAHA is opening its early access programme in March 2022, for interested developers and creators to become virtual pioneers.

They will be able to test the platform, give feedback and play a vital part in creating this new virtual world. Staggered content releases will also take place throughout 2022, unlocking more and more exciting features.

Creators can visit the company’s Discord channel to secure a unique YAHAHA username and join the early exclusive insiders group now.

Keep your eyes peeled for more about the YAHAHA UGC social platform.