Greystripe launches rich media iPhone ad formats
Includes advergames-within-games
Greystripe has announced that it's offering two new ad formats to its clients, designed to be embedded within iPhone apps and games.
GS.Impact ads are Flash animations, while GS.Tailgate ads are mini-advergames that sit within iPhone games - either before, during or after the game itself.
Both formats allow advertisers to place pure branding, get users to click through to YouTube, iTunes, maps or the App Store, or drive them to a website, make a call, or respond to a survey.
Greystripe also says it's keen to support existing IAB online ad format standards within its iPhone activities, to aid the push towards standardisation.
It'll be interesting to see how effective the tailgate ads are in particular. Will people really break off from the high-production iPhone game they're playing in order to play an ad-branded mini-game?
However, Greystripe's move is part of the growing buzz around ad-funded iPhone games. Rival AdMob is also targeting this area, most recently with Glu's controversial decision to put ads in its Space Monkey game.
