Ex-iFone exec launches cross-platform game firm
We don't quite understand what Emote Games does, but it sounds interesting
Emote Games is a new start-up that says it's been set up to "fund and produce cross-platform, interactive entertainment and to exploit emergent digital channels".
The company has been founded by Morgan O'Rahilly and Dave Rose. O'Rahilly used to be the CEO of mobile game publisher iFone, before it was bought by Glu Mobile, so chances are there's a mobile element.
We've done a bit of guessing rigorous analysis of the press release announcing the company:
"Emote Game's technologies extend and socially enable brands or games, creating richer experiences for its users. This multi-device technology allows single or multi-player game clients to deliver countless benefits, such as keeping users connected for longer, higher production values, richer game play, and brand extensions to new game formats, helping to retain and monetise existing communities of users."We think this could mean games that work across web and mobile, and those 'existing communities' could be Facebook and MySpace users. Or it could just be existing users on websites belonging to brands.
"The platform offers users the convenience of game access anywhere through a familiar interface. Its core social functions provide users with convenient ways to manage their game and as a result maximise their game time. Emote's architecture supports partner content and seamless integration to any external game engine, facilitating access to the game anywhere and granting the power of community to the user wherever they choose to play."Er…
"Our technology and content approach also embeds gameplay within the communities we build, allowing every user to be a participant and not constrained by the limitations of the game or its format, as a result extending game-play in compelling new directions… The Emote technologies harness the power of social networking and cross-platform access enabling users to stay connected to the brand for longer periods."Branded Facebook games, with mobile elements? We're not entirely sure what it all means, although if we were venture capitalists, we'd probably be flinging money at the idea.
Anyway, Emote certainly looks like a company to watch, as more details become available. Check its website for more information.
Stuart Dredge
Stuart is a freelance journalist and blogger who's been getting paid to write stuff since 1998. In that time, he's focused on topics ranging from Sega's Dreamcast console to robots. That's what you call versatility. (Or a short attention span.)