Brand bounce: Lima Sky unveils new Doodle Jump merchandise

Assortment of toys on the way

Brand bounce: Lima Sky unveils new Doodle Jump merchandise

Doodle Jump developer Lima Sky has become the latest in a line of mobile studios to license the merchandising rights to its games.

The company claims a range of Doodle Jump plush toys is currently being readied for retail by Gund, a division of Enesco and the oldest manufacturer of plush toys in the US.

What's more, a collection of novelty, collectible and robotic toys based on Doodle Jump is also set to be developed by Innovation First International.

Doodle Jumpers?

"Doodle Jump is one of the last untouched powerhouse app brands," explained Innovation First Labs president Chris Troyak.

"We are thrilled to bring this modern classic into the homes of fans globally with our broad assortment of toys and collectibles."

Lima Sky isn't stopping there, however.

The studi haso also announced a partnership with Innovative Concepts in Entertainment and developer Raw Thrills to produce Doodle Jump Arcade – an HD coin-op version of the mobile game that will be played on a vertically mounted 42 inch display.

Lima Sky stated that it still has dozens of other licensees "in every product category" yet to announce, although the developer declined to provide further details such as retail partners.

Summer loving

The developer did confirm, however, that the Doodle Jump merchandise line will receive a global launch in summer 2013.

"Lima Sky prides itself on giving Doodle Jump fans a rewarding experience, both in terms of visual aesthetics and elegance of gameplay," explained Lima Sky's chief licensing officer Eric Karp.

"Our ambitions for consumer merchandise are the same: quality of product and design sensibility must meet exacting standards,

"To fulfill on that promise, we've chosen best in class partners to create merchandise that Doodle Jump fans will bring into their lives."

James Nouch
James Nouch's news editor 2012-2013