3DS priced at £229.99 by HMV and GAME, £219.99 by Play.com
His Master's Price

At Nintendo’s press conference, it was revealed that retailers were given a trade price for the Nintendo 3DS, and its up to them how they price the new console.
Well, HMV, GAME and Play.com are sticking their flags in the ground, and have revealed the price they will be selling the console for.
The Nintendo 3DS, which comes in black and blue versions, is £229.99 on HMV, £229.99 on GAME and £219.99 on Play.com.
Best not to pre-order your console yet, and wait to see what prices other retailers choose.
The 3DS is out on March 25th.