Total Sports Asia teams up with Inlogic
Sporting action to be spread across Asia via mobile phone
Total Sports Asia (TSA) is a sports marketing agency that holds the media rights to a host of different sporting federations for promotion across the Asian continent. It’s now apparently teamed up with mobile developer Inlogic to bring those hot licenses to the mobile arena.
“We look forward to partnering with Inlogic with their extensive and high quality mobile content by exploiting our well-established new media distribution networks in Asia,” says TSA’s media veep Julian Jackson. “It is inline with our ongoing efforts of bringing only the best new media content to Asia, as the industry continues to gather pace.”
TSA currently holds the media rights for the US Open tennis, Badminton World Federation and various FIFA, UEFA and World Cup football associations, along with several major European football clubs and Formula One teams. The new deal will see Inlogic provide mobile content and, most importantly, games based on these licenses.
“We are very glad to enter a partnership with Total Sports Asia, and see a very exciting and potential future in this field,” continues Jan Kalafut, CEO of Inlogic.
“This marks another win-win example of high quality content provider leveraging the strength of our work. We believe in this cooperation and look forward to further collaboration with Total Sport Asia.”
