That was the year that was: Trip Hawkins, Digital Chocolate

We need one-touch billing integration for mobile devices

That was the year that was: Trip Hawkins, Digital Chocolate
| Digital Chocolate news

All good things must come to an end and so it is that our 'That was the year that was' series for 2009 tips its hat and takes a bow.

We’ve previously taken the opinions of 22 of the mobile gaming industry’s brightest and best and to finish off the series, we welcome Trip Hawkins, CEO of Digital Chocolate.

The publisher had a very busy year in 2009, releasing dozens of iPhone games and being one of the most active companies in terms of reworking existing franchises in new ways. It was also quick to adopt in-app advertising and social gaming networks.

It’s not just been focused on the App Store however, releasing games for BlackBerry, Android and Windows Mobile, as well as continuing its Java business, and experimenting with Xbox Live Arcade and Facebook - in the case of the latter in the shape of new title MMA Pro Fighter.

Pocket Gamer: What was the most significant event of 2009?

Trip Hawkins: The breakthrough growth of social games on Facebook.

What was the most significant event for Digital Chocolate?

Doing 50 million downloads on the iPhone; a new mobile platform for Digital Chocolate.

What was your favourite mobile game of 2009?

Rollercoaster Rush because it’s such a great way to instantly show people how fun mobile games can be, and because it became our first game ever to appear in a TV commercial.

What do you predict will be the most important trends in 2010?

2010 will mark the maturation of the mobile web in Western markets as it grows beyond Apple devices and many infrastructure issues are addressed.

If you could enforce one New Year's resolution, what would it be?

Get as fast as possible to effective one-touch billing integration for mobile web devices.

Thanks to Trip for his time.

You can keep up-to-date with Digital Chocolate via its website and Twitter, while Trip's blog is also work checking regularly too.

Jon Jordan
Jon Jordan
A Pocket Gamer co-founder, Jon can turn his hand to anything except hand turning. He is editor-at-large at which means he can arrive anywhere in the world, acting like a slightly confused uncle looking for the way out. He likes letters, cameras, imaginary numbers and legumes.