Samsung launches another anti-Apple campaign, sends protesters to Apple Store
Tells iSheep to Wake up!
It's pretty clear that South Korean manufacturer Samsung wants to knock Apple off its rather large perch.
The maker of the extremely popular Galaxy S II smartphone has released several anti-Apple commercials in the past and published a spec sheet that berated the latest iPad iteration, after all.
Now, according to website Android and Me, Samsung has hired a marketing agency called Tongue to show up outside an Aussie-based Apple Store with placards reading simply 'wake up'.
This message is likely aimed at Apple fans (sometimes derogatively referred to as 'iSheep') that buy the company's products without giving any consideration to a competitor's models.
Samsung has also commissioned a Wake Up Australia website that features a countdown to the Galaxy S III's launch event. You can see Tongue's laughable protest in the video below.