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RIM loses BBX trademark case, OS renamed as BlackBerry 10

Moves from Roman back to Arabic numerals

RIM loses BBX trademark case, OS renamed as BlackBerry 10
By Jon Jordan
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Poor old RIM. Looking to the future its new OS - once called QNX - was rebranded as BBX at its DevCon event in San Francisco in October.

Sadly, it transpires that BBX was already trademarked, and a US court has now granted a temporary restraining order in favour of software company BASIS International.

2 Many BBXs

The court concluded that "The alleged infringement is likely to cause customers and prospective customers to wrongly believe that the software applications created using BASIS's development tools are only compatible with RIM's BBX operating system."

Its BBX platform runs software such as restaurant tip calculator and home mortgage calculator applications.

RIM has thus rebranded its rebrand, with its 'BBX' now to be known as BlackBerry 10, or BB10, at least according to its official developer Twitter account.

[source: Business Wire]

Jon Jordan
Jon Jordan
A Pocket Gamer co-founder, Jon can turn his hand to anything except hand turning. He is editor-at-large at PG.biz which means he can arrive anywhere in the world, acting like a slightly confused uncle looking for the way out. He likes letters, cameras, imaginary numbers and legumes.