Real-world rewards network Kiip partners up with Verizon

As mobile start ups go, US outfit Kiip is accelerating fast.

It's an alternative ad network that links in-game achievements with advertising inventory, currently real-world offers.

And the results, according to CEO Brian Wong are already impressive. As he told us in July, "We're seeing redemption rates in the double digits across the board".

Most recently, Mega Jump developer Get Set Games has added the network (alongside Flurry), and it seems that the company's hook up with top US operator Verizon will see many other developers provided with the opportunity to take advantage of the business model.

The deal will see Kiip's SDK being made available to the Verizon Development Community for iOS and Android.

"By combining forces with companies that we complement well, we’re able to achieve bigger milestones in helping developers build their businesses," said Wong in a statement.

"With so many options to monetise and retain, the challenge now is to build value with your players over time. We can’t wait to work with you to bring real rewards to your players."

As well as Kiip, Verizon has also tied up deals with local product services outfit Retailigence and check-in platform Footfeed.

"Verizon continues to look for ways to provide value to the developer ecosystem by leveraging new tools to augment the development process," said Todd Murphy, director, consumer solutions group at Verizon.

"Each company we partner with provides a unique offering to developers for enhancing and monetising applications while increasing user engagement,"

[source: Kiip]