EA dabbling with ad-support in Lemonade Tycoon
Gaming giant continues to experiment on the iPhone
The iPhone isn’t only proving to be innovative for the users. Developers and publishers are seeing it as a way to test out new ideas and marketing concepts.
EA has always strongly resisted advert sponsored games, but quite out of the blue it seems to have jumped fully onboard the iPhone’s advergame train with the free release of Lemonade Tycoon.
This is a financial/business strategy title that’s performed well on a variety of different platforms (mostly online), and is being used by EA as a vehicle for ‘tastefully integrated sponsor messages’.
Lemonade Tycoon is quite a break from EA’s normal breed of game, iPhone or otherwise, but strongly suggests the expected potential smaller advergames offer to the whole portable games market, and not just the smaller developer.
Spanner Spencer
Yes. Spanner's his real name, and he's already heard that joke you just thought of. Although Spanner's not very good, he's quite fast, and that seems to be enough to keep him in a regular supply of free games and away from the depressing world of real work.