The mobile industry's biggest attention seeker takes centre stage once again

The iPhone really is the mobile equivalent of a needy celebrity that does all it can to grab as many column inches as possible.

This week, on our sister site Pocket Picks, the device was back in headline-dominating form, kicking things off on Monday with news about a leaked and potentially harmful (to iPhones) new version of its jailbreak custom firmware. Shortly after there was news that the iPhone SDK key had been leaked, though by the end of the week there was still no confirmation that this was legitimate.

All of this naughty iPhone-related hacking came on the back of fresh analyst claims that up to a quarter of all iPhones in circulation in the US are unlocked. Across the Atlantic, UK iPhone users were complaining about a bug in the device's texting function which messes with the order of texts sent in sequence.

Still, at least UK iPhone users can send a load more of them for free on the revised tariffs that O2 unveiled early in the week. We got to speculating mid-week about Apple's rumored expansion of its wireless iPod range and how it might impact on the iPhone's market success. Still, it seems the device will always have fans no matter how people spend their money, as comments from Google's co-president Sergey Brin seemed to confirm.

Besides that we took a look at some of the latest iPhone web apps, including MyNetDiary, PimpMyNews, some porn (cheeky) and something that turns your iPhone into a trekkie's wet dream.

Moving on from Apple's news magnet, there was some interesting developments in the Motorola camp, first with a very fancy looking touchscreen folding display concept patent and then with news that some major division reshuffling could completely change what we know as Motorola today.

Motorola wasn't the only company responsible for some interesting handset designs, though. Sony Ericsson made good on the innovation front with a patent for a mobile phone with a detachable screen.

In software, Mozilla finally unveiled some more details about its long awaited mobile Firefox browser and Sony Ericsson added a whole load of (mostly) DRM-free tracks to its PlayNow mobile music service. From some slightly smaller companies we got wind of the stock market tracking S60 app called My Portfolio, from SymbianGuru, and Palringo, a very fancy looking IM client for Windows Mobile and Symbian that allows users to send audio and video clips IM-style and with a minimum of fuss.

And lastly this week, an idea that's simply too good to ignore. A company called K-NFB has come up with a clever solution to enable blind people to understand written text by having the phone decode written info via its camera into speech for the user to hear. It's a little expensive just now but very promising for what the future might yield in this department.

An on that note we will leave you for another seven days. Click 'Track It!' to be sure to catch next week's Pocket Picks round-up.