Candy Crush teams up with Pat McGrath to bring lipstick, glosses, and nail polish to shelves
Hard candy
- Candy Crush Saga has teamed up with makeup firm Pat McGrath
- A new line of Candy Crush-themed cosmetics will be hitting shelves soon
- Additionally, three random online orders will feature a $10k diamond ring
When it comes to world-beating mobile franchises we've got a few top contenders. But I think even the likes of Clash of Clans or Angry Birds are at least somewhat overshadowed by Candy Crush Saga. That's partly helped by the enormous corporate cash behind it, and its massive imprint on the collective conscience which is only set to increase as the franchise collaborates with makeup firm Pat McGrath.
It's almost surprising that this is the first time I can remember Candy Crush has hit store shelves in the form of cosmetics. But it's true! Pretty soon you'll be able to grab Candy Crush-themed lipsticks, glosses, nail polishes and more. That's not the real kicker though because the headlining news is a real diamond-encrusted stunner.
That's because it seems that part of the launch of this new product line (available from February 27th in case you were curious) is the random assignment of three diamond-encrusted Candy Crush-themed diamond rings worth $10k each.
As far as major branding exercises go it's nice to see a bit of a throwback. None of this partnering up with a major influence nonsense. Instead, you just chuck a diamond-encrusted ring into three random online orders, announce as much and watch the carnage unravel.
It also shows just how far gaming merch seems to be developing from back in ye olde days where you were lucky to get a t-shirt emblazoned with your favourite series. All the way to full-on diamond jewellery.
Still, if you're not a Candy Crush Saga fan, don't go anywhere! If this makes you yearn for a simpler time why not try the retro, throwback, super-hard platformer Jump King? Will Quick gave it a glowing gold-star review, so maybe that's worth a try to test your mettle and platforming skills.
