Nintendo announced last night that a man with the last name Bowser is taking over as President of Nintendo of America, and news writers around the world have been celebrating at the chance to come up with their best jokes based on the news.
"This is a golden opportunity," said Jimmy Smitz, news editor of TheDailyGamer. "I mean, how perfect is this? A man named Bowser? As head of Nintendo of America? I have to call my wife, she's not going to believe this."
Google image searches for Bowser, the lizard, have increased 10000% over the last 18 hours as editors and writers scramble to find the best picture of Mario's nemesis to use in their header images, instead of using a picture of Bowser, the human being who will be taking over at NoA in April 2019.
"I found Doug Bowser humorous before it was cool," snarked Hepworth Fitzgerald, editor of HipsterGaming. "He joined Nintendo as Senior Vice President of Sales and Marketing back in 2015, actually. And he was at EA before then. Just saying."
Meanwhile, current President and COO of Nintendo of America, Reggie Fils-Aime, has announced that he will be retiring from the role in April 2019. He has held onto the job for 13 years, despite having a name that a) isn't funny in the given company context, and b) is really difficult to remember how it's pronounced.
Reggie is best remembered for claiming he was going to "kick ass and take names" in his role, as well as just being a generally nice, charismatic guy. He will be sorely missed by Nintendo fans.
"As I look forward to departing in both good health and good humor, this is not 'game over' for me, but instead 'leveling up' to more time with my wife, family and friends," said Fils-Aime.
We wish him all the best in his retirement, but also can't wait to repeat this story in April so we can get another cheap Bowser joke in a headline again.