Virtual Families is a game about, as you might expect, raising a family. Virtually.
It's not the best looking game out there, and calling the UI clunky is probably being a little generous. It has a habit of not telling you what you're supposed to be doing.
Which isn't ideal in a casual mobile game. The rough edges just exacerbate the fact that you never really feel like you're part of what's going on.
Throw on top of that some spelling mistakes and you're left with an experience that just isn't that appealing.