The phenomenon of widespread sales on the App Store during public holidays is nothing new, but EA managed to up the ante this Christmas by putting the majority of its iPhone and iPad catalogue on sale for 59p last week.

Nobody has yet managed to match EA's loss-leading generosity, and Gameloft's effort probably won't worry the FIFA and Mirror's Edge publisher, not least because Gameloft's sale is only due to last three days.

Still, it's no good looking a gift horse in the mouth. There are one or two crackers on Gameloft's list, including Zombie Infection and the excellent Let's Golf! 2. Not bad for 59p / 99c.

iPhone

Iron Man 2
Hero of Sparta II
UNO
The Settlers
NFL 2011
Let’s Golf 2
Shrek Kart
Real Football 2011
Assassin’s Creed: Altair’s Chronicles
James Cameron’s Avatar
The Oregon Trail
Splinter Cell Conviction
Prince of Persia: Warrior Within
Driver

iPad

Splinter Cell: Conviction
Let’s Golf! 2
Prince of Persia: Warrior Within HD
NFL 2011 HD
Blokus HD
James Cameron’s Avatar
Zombie Infection HD