Medialets adds advertising support for Android and BlackBerry
Following the users
|
You can't move these days for mobile advertising and analytics companies providing you with data about how many teenagers in Baltimore, or OAPs in Lyon are downloading content via this or that app store.
Also getting involved in the new numbers game is US outfit Medialets.
It launched its mobile ad platform Medialytics in 2008 and claims it's being used by more than 1,000 iPhone publishers.
Now it's extended its range to cover Android and BlackBerry. Access is provided via the Medialytics' dashboard, which enables you to measure and track of basic metrics as well as complex custom events within your apps.
Support for Windows Mobile, Symbian and Palm Pre devices is expected to be rolled out soon too.
[source: Medialets]
Jon Jordan
A Pocket Gamer co-founder, Jon can turn his hand to anything except hand turning. He is editor-at-large at PG.biz which means he can arrive anywhere in the world, acting like a slightly confused uncle looking for the way out. He likes letters, cameras, imaginary numbers and legumes.