Angry Birds fans clock up 25 million minutes of playtime in Rovio's Galaxy Note promo
32,000 enter competition for handset
If you're going to try and reach out to the mass market, linking up with Rovio's Angry Birds is always likely to be a safe bet.
No doubt, that was exactly the thinking behind Samsung's decision to partner with the Finnish developer to promote the Galaxy Note over Christmas.
The two companies were brought together by Enrich Mobile to launch an Angry Birds mini-site tied to 25 new levels strapped on to the Chrome version of the game – levels that both parties claim proved especially popular.
Like, like, likeAccording to in-house stats, the new levels, which launched on 5 December, amassed total playtime of 25 million minutes - or more than 416,000 hours if you're so inclined.
Neither party has revealed just how many players clocked up said total, but the campaign video was watched 2.5 million times on YouTube, while the promotion also amassed 30,000 likes on Facebook.
"The holiday season is all about giving back and giving thanks, and in 2011 we wanted to thank our millions of fans by giving them some great Angry Birds experiences," said Rovio CMO Peter Vesterbacka.
"Not only did they receive 25 new levels in our advent game, but they also got the chance to win the best Samsung products around and participate in a fun advent challenge."
Numbers to NoteFrom Samsung's perspective, however, the success of the promo comes down to how well it pushed Galaxy Note.
Players who took on one of the game's new levels – dubbed Winter Wonderland – were offered the chance to win a Galaxy Note, providing they posted one of the top three scores.
Samsung claims the competition played host to more than 32,000 entries in all.
"It was so good to team up with Rovio again," added SVP of global marketing at Samsung, YH Lee.
"Samsung has a had brilliant year and our Galaxy devices are popular all over the world, so to be able to launch a holiday experience inside the most popular mobile game in world was awesome.
"In addition by working with Rovio we have helped to make our range of tablet devices and smart phones the most popular in the world."
