I-play launches poker tutorial mobile videos
It's to tie in with its new Daniel Negreanu mobile game
We were impressed by I-play's Win at Texas Hold 'em Poker game, but now the publisher is extending its licence with its star, poker pro Daniel Negreanu, into mobile video, too.
The publisher is launching a series of two- to three-minute video tutorials featuring Negreanu, which are already being sold through O2 and T-Mobile in the UK, with other operators to follow.
They're targeted at all levels of poker proficiency, with five categories: Beginner, Advanced, Bluffs & Tells, Tournament Tips, and Winning Secrets. They were shot at the Venetian Hotel & Resort in Las Vegas for added authenticity (added poker authenticity, we mean – it doesn't look much like the real Venice).
I-play plans to promote the vids within the actual Win at Texas Hold 'em game, ensuring a captive audience of poker fans.
