Jamie Oliver endorses What's Cooking? on DS

Typical. You wait 18 seconds for a cooking game, and then six come all at once. This one, though, is endorsed by a celebrity chef. A famous celebrity chef. That's right, it's only Jamie won't-somebody-think-of-the-children Oliver.

And it looks quite good, too.

Atari's What's Cooking? with Jamie Oliver, due out in time for Christmas, looks every bit as worthy as his generally informative and level-headed cooking programmes. Like the recent Cooking Guide, it looks set to be more lifestyle application than game, filled with advice on how to shop for ingredients and then cook, dress, and serve a total 100 of Jamie Oliver's original recipes.

An interactive shopping list automatically tells you what you need to buy from the supermarket when you choose a dish, and voice recognition allows you to prepare the dish without getting olive oil and giblets all over your DS.

The game will also encourage you to experiment with hundreds of ingredients in the creation of custom dishes, of which you'll be able to save 100.

There are even going to be the rudiments of a video game, with a range of challenges and timed multiplayer cook-offs.

Want to hear from the man himself? Go on then.

"I really want to get as many people as I can cooking simple, tasty food, so I'm really excited about bringing a book's worth of my recipes to a game for the first time," says Jamie Oliver. "You can cook my recipes for real at home or in the game's 3D kitchens, but what's brilliant is that you can come up with your own recipes then share them with your mates and family over wi-fi.

"Lovely."

It doesn't look too bad. The best thing about What's Cooking?, though, is the fact the world's most maligned entertainment medium is about to be implicitly endorsed by the world's most beloved celebrity. The enemy of childhood obesity will feature on a platform often blamed for childhood obesity.

The irony, if nothing else, is delicious.