Paying off: Paying mobile gamers in US now spending more than ever
Average revenue per user hits $12 a month
Paying players in the US now spend more on mobile games every month than they ever have done in the industry's history.
That's according to SuperData Research, which – in its most recent data – notes that, while overall spending on mobile fell across the month of April, the average amount individual paying gamers are spending broke through the $12 barrier for the first time.
Free for allSaid milestone, of course, only really matters to the game's that directly benefited from this apparent spending spree.
Mobage's Marvel: War of Heroes broke into the top three grossing titles for the month, replacing EA's tongue-in-cheek city builder The Simpsons: Tapped Out.
The Simpsons: Tapped Out
King's Candy Crush Saga also finally managed to displace Supercell's seemingly unstoppable Clash of Clans.
Elsewhere, the social games category followed a similar trajectory to the mobile games market. Despite a continued decrease in spending and a loss of a reported 2.7 million monthly active users, the average revenue per monthly paying players for social games actually increased to $33.
[source: SuperData]
