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Nintendo: GTA: Chinatown Wars sales disappointing, marketing to blame

So says Nintendo

Nintendo: GTA: Chinatown Wars sales disappointing, marketing to blame
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| GTA: Chinatown Wars

There's no denying that Grand Theft Auto: Chinatown Wars is a good game. Hell, we gave it a magnificent Platinum Award.

Nevertheless, after eight months the sales figures are way below those of a usual GTA title. Why?

MTV Multiplayer spoke with the EVP of sales and marketing Cammie Dunaway for Nintendo of America. For her, the reason was that there was no long-term marketing was in place.

"You have to put continued support behind these titles... The old dynamic, throw it on television for a few weeks and then forget it, just doesn't work," Dunaway said.

See the video below for the whole interview from the MTV Multiplayer interview.