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Nintendo: GTA: Chinatown Wars sales disappointing, marketing to blame

So says Nintendo

Nintendo: GTA: Chinatown Wars sales disappointing, marketing to blame
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| GTA: Chinatown Wars

There's no denying that Grand Theft Auto: Chinatown Wars is a good game. Hell, we gave it a magnificent Platinum Award.

Nevertheless, after eight months the sales figures are way below those of a usual GTA title. Why?

MTV Multiplayer spoke with the EVP of sales and marketing Cammie Dunaway for Nintendo of America. For her, the reason was that there was no long-term marketing was in place.

"You have to put continued support behind these titles... The old dynamic, throw it on television for a few weeks and then forget it, just doesn't work," Dunaway said.

See the video below for the whole interview from the MTV Multiplayer interview.


Ben Griffin
Ben Griffin
Having said farewell to university life, Ben decided to follow his ultimate dream of getting paid to play games. Luckily, Pocket Gamer was more than happy to help in his quest.