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Digital Chocolate cross promotes Facebook in-game currency with Ovi Store download

A bit of this for a bit that

Digital Chocolate cross promotes Facebook in-game currency with Ovi Store download
By Jon Jordan
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| Digital Chocolate news

Another example of cross platform promotion comes via Digital Chocolate's Facebook hit Millionaire City.

One of the ten most popular social games on the platform, players are now being given the opportunity to earn 20,000 of the in-game currency Millionaire Cash by downloading Digital Chocolate's recently released Tower Bloxx: My City game from Nokia's Ovi Store.

It's available in paid and demo versions, and either can be used to get your hands on the virtual loot.

Sideloading cash

Loading up the mobile game menu lists a voucher code which can then be entered into the Enter coupon code link within Facebook.

It's hardly the most seamless process ever, but nevertheless it demonstrates how large publishers can use their muscle to direct existing audiences to other platforms and brands.

[source: Ovi blog]

Jon Jordan
Jon Jordan
A Pocket Gamer co-founder, Jon can turn his hand to anything except hand turning. He is editor-at-large at PG.biz which means he can arrive anywhere in the world, acting like a slightly confused uncle looking for the way out. He likes letters, cameras, imaginary numbers and legumes.