Ngmoco acquisition justified: DeNA made $160 million internationally in FY12

Western operations to be profitable this summer

Ngmoco acquisition justified: DeNA made $160 million internationally in FY12
| DeNA financial news

As I've discussed many times since DeNA spent $303 million acquiring ngmoco in October 2010, such deals are more often than not disasters.

In this case, you had an established Japanese company that operated a very successful feature phone social platform combining with a small, aggressive, venture-backed San Francisco start up game developer.

Yet, two and a half years - and several reorganisations - later, it looks like DeNA's money wasn't wasted after all.

Collecting cards

Of course, it still generates a lot of its money from Japanese feature phone users. Revenue from Japanese smartphone users only overtook this in September 2012.

Yet, what's more important is DeNA is now generating sizeable revenues internationally.

Thanks to the success of titles such as Rage of Bahamut, MARVEL: War of Heroes and Blood Brothers - a title we recently considered in our Charticle feature - it made almost $70 million between January and March 2013 (its Q4).

DeNA hasn't broken out the figures formally, but as the graph below shows revenue from its international operations was around $160 million in FY12.

That's about 8 percent of its total revenue.

And consumption of the platform's MobaCoin virtual currency is predicted to be $90 million in the next quarter.

That's why says it plans to "turn Mobage West into a profitable operation during the summer".

[source: DeNA (PDF)]

Jon Jordan
Jon Jordan
A Pocket Gamer co-founder, Jon can turn his hand to anything except hand turning. He is editor-at-large at which means he can arrive anywhere in the world, acting like a slightly confused uncle looking for the way out. He likes letters, cameras, imaginary numbers and legumes.