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Pixowl raises $1.2 million to expand its Grub brand

Seed round to fuel franchise

Pixowl raises $1.2 million to expand its Grub brand
By Jon Jordan
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San Francisco-based mobile developer Pixowl has completed its seed funding round.

The studio behind games such as Doodle Grub, which has had 8 million downloads, and Safari Party raised $1.2 million through the Angel List.

Investors include 500 Startups, Kima Ventures, Pymar Venture, Art.com founder Joshua Chodniewicz, and tech entrepreneurs Martin Varsavsky and Fabrice Grinda.

Day Of Wonder CEO Eric Hautemont, and former Disney Mobile GM Sunil Gunderia are now members of the Pixowl advisory board.

Burrowing up

Pixowl, which has its development team in Buenos Aires, Argentina, is currently working on a casual free-to-play mobile world Greedy Grub.

It will use the investment to extend the Grub franchise and character , with additional games toys, comic books and merchandising planned.

"Pixowl's Grub is a fun, memorable game character that appeals to both kids and their parents," said Dave McClure, Founding Partner, 500 Startups.

"Pixowl has a scalable business plan, an experienced team and sure-hit IPs."

You can see more detail about the investment on company's Angel List entry.

Jon Jordan
Jon Jordan
A Pocket Gamer co-founder, Jon can turn his hand to anything except hand turning. He is editor-at-large at PG.biz which means he can arrive anywhere in the world, acting like a slightly confused uncle looking for the way out. He likes letters, cameras, imaginary numbers and legumes.