App marketing platform Trademob raises $15 million

Berlin-based 'intelligent app marketing platform' Trademob has announced it's raised $15 million.

The Series B round was majority funded by Kennet Partners, which invested $12.5 million.

The additional funds came from existing investors Tengelmann Ventures and High-Tech Gründerfonds.

The cash will be used to fund Trademob's global expansion and further investment in its proprietary fingerprinting technology platform, which enables network aggregation, campaign tracking and data-driven optimisation.

"With a presence in London and Silicon Valley, Kennet is an ideal partner as we continue to scale our business globally," said Ravi Kamran, Trademob's CEO.

"We're excited to have a partner on board that provides us not only capital, but also vast strategic experience in our market."

"What Ravi and the team have developed over the last two years is hugely impressive, and we're excited to be working together to create a global market leader. Trademob is a great example of the type of founder-­led, capital-­efficient business that we like to invest in," commented Kennet director Hillel Zidel.

Trademob provides advertisers with access to more than 100 ad networks, with a reach of more than 500 million users in 190 countries.

[source: Trademob (PDF)]