Mere weeks after release, Trivia Crack has made it to the number one spot on the US iTunes Store, beating the likes of Candy Crush Soda Saga, Instagram, and Facebook. That's no easy feat.
Neither, though, is featuring in the iTunes 'Best of 2014' ranking on the App Store, which it also did. Google also took a shine to it, placing it at a whopping third in its 'Top 100 Best Games of 2014' chart.
Just in case you've been living in an abandoned airport hangar, Trivia Crack pits you against your friends in a battle of wits to determine who knows more useless information in each of the six categories of science, entertainment, art, geography, sports, and history. Win a category and you unlock the character associated with it - gather all six and you're officially the finest mind amongst your friends.
App stores these days are full of trivia games, so how did Trivia Crack manage to shine like a beacon of light amongst them? We'll leave that to Etermax's CEO, Maximo Cavazzani, to answer.
"Most trivia games lacked elements that would make them attractive and addictive at the same time. So we decided to give the classic game of questions a twist. We had to stop thinking like developers & start thinking like a kid or your mom. Our focus is the product: we make the games we like".
As an independent studio, selling the game so successfully on a tight budget is more than just impressive.
Marketing and Sales Manager Paul Del Pin let us in on how they achieved such a feat. “User acquisition is very expensive so my main challenge was to grow organically. Trivia Crack was the #1 overall app in 19 countries before we hit big the US. So after the initial push, Trivia Crack went viral because it was loved by the users. The game is just so good!"
Creative Director Ezequiel Motillo wished for Trivia Crack to be much more than just a game and enlightened us as to how it's starting to achieve that.
"The challenge was to create a brand rather than just a game. The visual identity of Trivia Crack has been key for our other businesses. We have created a toy line, an apparel line, and TV shows on broadcast television based on the game".
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