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Lara Croft model Alison Carroll reveals a formidable pair of new handsets

Apparently it sells

Lara Croft model Alison Carroll reveals a formidable pair of new handsets

The fact that Sony Ericsson has launched two Carphone Warehouse-exclusive gaming phones - the F305 and the W910 Gaming Edition – is arguably news, but the presence of Lara Croft model Alison Carroll at the launch event in London probably isn’t.

Unless perhaps the fact that she was hired signals EA’s commitment to mobile gaming. The handsets come pre-loaded with several EA games, including Tiger Woods PGA Tour 09, FIFA Manager, SimCity Metropolis and of course, Tomb Raider: Underworld.

So maybe the angle is, ‘Tomb Raider model’s presence at handset launch signifies EA vote of confidence.’ Or maybe it's, 'Carphone Warehouse commits to mobile gaming with Croft model event.'

But it’s not. They're two good angles, sure - and fully worthy of a news report - but it’s not our angle. Our angle, I’m ashamed to say, is: 'Alison Carroll is lovely, and because she’s holding a mobile phone it’s okay for us to publish a picture of her.' High five!

Pocket Gamer is nothing if not honest.



Rob Hearn
Rob Hearn
Having obtained a distinguished education, Rob became Steel Media's managing editor, now he's no longer here though.