iPhone growing for mobile ad requests, says AdMob
And lots of them are being delivered by wi-fi
Mobile advertising firm AdMob has released its latest Mobile Metrics Report, for November 2008.
The company, part of whose business involves placing ads in mobile games, says worldwide ad requests were flat in November at 5.8 billion, although North America, Western Europe, Latin America and Eastern Europe all saw more than 10 per cent growth.
(The company tracks mobile requests, not ads served, because it's "more representative of true mobile activity".)
iPhone now accounts for 6.3 per cent of AdMob's total requests, with global iPhone requests up 52 per cent in November to 359 million.
Meanwhile, the company says 8 per cent of its total US requests were made by users on wi-fi connections, rather than mobile networks – up from 3 per cent as recently as August.
iPhone is fuelling this trend – 42 per cent of iPhone requests are made over wi-fi, according to AdMob.
The whole Mobile Metrics Report can be read by clicking here.
