Android generates 20% of US smartphone internet traffic, according AdMob

Publishers may not be very happy with paid app sales on Android - witness Gameloft's recent decision to scale back development - but according to AdMob's monthly mobile metrics report for October 2009, the platform is on the up when it comes to internet traffic.

Six months ago, it accounted for seven percent of US smartphone traffic. Now it's 20 percent.

Worldwide requests from Android devices have increase 5.8 times since April 2009.

Obviously, this is set to grow as more Android devices are released. For example, the Motorola Droid accounts for 24 percent of Android requests in AdMob's network a mere two weeks after launch, while Motorola's CLIQ generated six percent of Android traffic on November 18.

AdMob generates this data because it tracks handset and operator data from every ad request in its advertising network of more than 15,000 mobile web sites and applications.

In terms of other platforms, AdMob points to the increasing share of RIM platform requests by new BlackBerry devices such as the Tour and the new 8900 and 8520 versions of the Curve. The Curve 8300 remains the main RIM handset in terms of web traffic however, with a share of around 44 percent.

Unsurprisingly, both Symbian and Windows Mobile devices have seen their share of the smartphone traffic market drop.