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Deals

KongZhong makes a $16.5 million strategic investment in Ourgame

Two floated publishers look for synergies

KongZhong makes a $16.5 million strategic investment in Ourgame
By Jon Jordan
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Chinese mobile and online gaming company KongZhong (NASDAQ: KONG) has announced it's bought a stake in fellow publisher Ourgame.

Calling the deal a "strategic investment", KongZhong says it's spent RMB 100 million (around $16.5 million) for the minority interest.

Strong hand

Ourgame's expertise is providing online casual board and card games in China. It currently operates over 300 titles with cross-platform support for PC and mobile.

Its Dou Dizhu game has been downloaded more than 40 million times on Android in China.

Thanks to the investment, it expects to develop an additional 20-30 products in the near future, and expand and enhance its platform offerings to the browser-based and mobile games market.

The two companies will also seek to generate co-development, co-marketing and co-distribution synergies through their smartphone and PC game businesses.

Jon Jordan
Jon Jordan
A Pocket Gamer co-founder, Jon can turn his hand to anything except hand turning. He is editor-at-large at PG.biz which means he can arrive anywhere in the world, acting like a slightly confused uncle looking for the way out. He likes letters, cameras, imaginary numbers and legumes.