This week, as it unveiled iPad mini, Apple put on a product unveiling that - once again - was light on surprises.

I suppose those are the breaks when you're the most valuable publicly traded company in the world – lots of people become very keen to find out about your products ahead of time, and a couple of those people succeed. And then theytell the whole internet.

Still, one thing we didn't know about the iPad mini was its price, and that revelation was a bit of a shock. Coming in at $329, the iPad Mini is more than double the price of Amazon's $159 Kindle Fire.

Although the product is clearly a response to the proliferation of low-cost 7-inch Android tablets, Apple has decided not to compete with them in terms of price. As ever, Apple is going its own way, although this time, it's doing so in terms of pricing policy rather than design innovation.

But I won't analyse Apple's pricing policies too closely here, as Pocket Gamer's editor-in-chief Kristan Reed has beaten me to it.

His thoughts? The $329 price tag is 'crazy.' Right on, brother.

Platform wars
Monetisation
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  • In this week's edition of the PocketGamer.biz Charticle, we examine Mobage, and take a closer look at how DeNA's network performs on both Android and iOS.
  • Subatomic Studios adds in-app purchases to Fieldrunners 2, but the indie studio is trying its darndest to keep all of its players happy.
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Funding, start ups and acquisitions
Industry voices
  • The PocketGamer.biz mobile gaming mavens discuss exploitative working practices and a lack of diversity in the games industry.
  • PocketGamer.biz editor-at-large Jon Jordan knows a thing or two about mobile games industry conferences, and he reckons the current crop of events is stifling industry debate.
  • Hours before the iPad mini is unveiled, iQU's Fraser MacInnes takes a risk and dedicates his column to the shrunken slate, arguing that it's the product of a post-Jobs Apple.
  • Phosphor Games creative director Chip Sineni gives PocketGamer.biz the inside story behind the making of Horn.
  • Pocket Gamer's editor-in-chief Kristan Reed thinks the iPad Mini pricing is 'crazy', and only serves to make the full-size iPad look like a better deal.
  • Appromoter MD Ed Vause presents the fourth in his column series on the ten commandments of app marketing: "Thou shalt not forget to produce a video trailer."