Fishlabs making free iPhone game for Volkswagen Polo
3D racer will be available this month
Fishlabs has announced that it's making a free iPhone game for Volkswagen, to be released on the App Store later this month.
It's called Volkswagen Polo Challenge, and is based around the new VW Polo, which was unveiled this week at the Geneva Motor Show.
The game will offer eight tracks and Fishlabs' trademark 3D visuals, while German band Feinkost provide the soundtrack thanks to their involvement with the Volkswagen Sound Foundation.
On the promotional side, the game will also allow people to find their nearest VW dealer on Google Maps to book a test-drive of the new Polo.
‘With this game, Volkswagen is breaking new ground and innovatively and consistently implementing the concept of integrated communication in all media," says Volkswagen's Cornelia Lenz, who handles project management eGames.
It's a good deal for Fishlabs, too, which is capitalising on the desire of brands to make the most of the buzz around iPhone gaming.
