Freemium iOS hotel builder VegasTowers does 1 million downloads; average IAP is $40

While Tiny Tower has been taking the headlines as the most successful indie freemium game of the moment, the market is wide enough to spread success around.

Kathy Fung, developer of VegasTowers, a similar tower building game that was released back in March for iPad (an iPhone version has out come since), has revealed some interesting numbers of her own.

Total downloads for the combined releases have topped one million, with 50,000 daily active players, with most playing on iPad.

What's more significant however is the average amount spent by players is a whopping $40.

The game has two in-app currencies - cash and favors - with the most expensive single denomination for both is $99.99.

In comparison, NimbleBit's Tiny Tower has now been downloaded over two million times.

It has an IAP conversion rate of 3.8 percent, with around 45 percent of buyers spending 99c on 10 bux, around 50 percent spending $4.99 on 100 bux and under five percent spending $29.99 on 1,000 bux.

The figures were provided in Noel Llopis' excellent talk at the Evolve day of Develop Brighton. You can access his slide deck here.