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NimbleBit's Tiny Tower tops 1 million DAUs, clocks up 10 million sessions a day

Lots of elevator music

NimbleBit's Tiny Tower tops 1 million DAUs, clocks up 10 million sessions a day
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Having been named as the Apple's top title for 2011 in the US, developer NimbleBit has revealed its free-to-play smash Tiny Tower now boasts 1 million daily active users on iOS.

The landmark figure was revealed in a tweet by co-founder Ian Marsh, who went on to state said userbase is amassing a total of 10 million play sessions a day.

No tiny total

It doesn't take a mathematical genius to work out that, on average, that means each Tiny Tower player is starting up the game around ten times every 24 hours.

That's a more than healthy total for a title not pitched at the kind of casual audience typically attracted to free releases in such large numbers.

Indeed, to put such figures in some context, NaturalMotion recently revealed its first freemium release My Horse had amassed 500,000 DAUs - notching up 2 million play sessions a day in the process - which would be an average of 4 sessions per day.

//Additional context: NaturalMotion has asked us to point out that the 500,000 number was My Horse's sustained DAUs rate. Its peak to-date has been just under 1 million.

The news follows the revelation by NimbleBit in December that Tiny Tower has a conversion rate of around five percent, with the average revenue per payer coming in at around $10 from a then DAU rate of 600,000.

[source: NimbleBit]

Keith Andrew
Keith Andrew
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font. He's also Pocket Gamer's resident football gaming expert and, thanks to his work on PG.biz, monitors the market share of all mobile OSes on a daily basis.