Research

Android more popular with teens than iOS says Habbo outfit Sulake

Half of smartphone owners back Google's OS

Android more popular with teens than iOS says Habbo outfit Sulake
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| Sulake news

Building on numerous consumer studies that describe a comfortable lead for Android, Habbo Hotel's parent company Sulake has narrowed down the dataset, claiming Google's OS is more popular with teens than iOS.

The assertion comes from a poll of 27,000 teenagers conducted by Sulake, with almost half of all smartphone owners claiming to own an Android handset.

That compares to the 32 percent who said they own an iPhone, which actually makes Apple's handset the most popular device on the market, but iOS only the second most popular operating system.

Super Samsung

Sulake attests Samsung is fast catching Apple when it comes to the most popular manufacturer, and is the main driver behind Android's growth.

Of those surveyed with a smartphone – which came to 49 percent – 20 percent said they own a Samsung handset.

These results prove Android's potential for developers looking to reach a younger market, claimed Sulake CEO Paul LaFontaine, with Sulake itself deciding to bring iOS release Niko to Google Play as a result.

"The poll showed unequivocally that our teen audience is rapidly adopting smartphone devices and broadening how they access their favorite entertainment," added LaFontaine.

"Following the success of Niko on iOS, we've expanded the platform availability to include Android devices based on this usage research and will continue to explore new exciting opportunities for our fanbase."

Keith Andrew
Keith Andrew
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font. He's also Pocket Gamer's resident football gaming expert and, thanks to his work on PG.biz, monitors the market share of all mobile OSes on a daily basis.