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Beeline teams up with DreamWorks to develop film tie-in social mobile title Shrek's Fairytale Kingdom

Everyone's favourite ogre to get the freemium treatment

Beeline teams up with DreamWorks to develop film tie-in social mobile title Shrek's Fairytale Kingdom

Beeline Interactive, the mobile social off-shoot of Japanese firm Capcom, is looking to continue the success of its freemium title range with the upcoming Shrek's Fairytale Kingdom.

Predictably the title will be inspired by the Shrek film franchise from DreamWorks Animation - it's a prequel - and will become available in the first half of 2012, as a part of Beeline's freemium repertoire, including Snoopy's Street Fair and Smurfs' Village.

Tactics ogre

The game will involve traveling through locations from the films, including Duloc and Dragon's Keep, playing mini-games and brief quests. Popular characters will make appearances in the game, including Donkey, Dragon, Lord Farquaad and Fiona.

You can also customise Shrek’s swamp with various objects ranging from slug-laden logs to mud baths - likely encouraged via IAP.

"We're thrilled to be bringing the world of Shrek to smartphones in a way fans have never before experienced," said Midori Yuasa, president and COO at Beeline.

"By retelling the story in a way that allows players to build Shrek's world, we hope to create a strong emotional attachment with the characters and the films' many touchpoints."

Lovable

Chris Hewish, head of global interactive for DreamWorks Animation was also excited by the game's prospects.

"We're extremely pleased to be working with Beeline Interactive on the world's very first Shrek-based social game," he said.

"Fans of all ages will enjoy creating and personalizing their own fractured fairy tales in the world of Shrek as they interact with the lovable ogre in ways they never imagined."

Cumulative downloads for Beeline's titles currently sit above 40 million, with Smurfs' Village consistently reaching the top ten highest grossing apps on the App Store worldwide.

Matt Sakuraoka-Gilman
Matt Sakuraoka-Gilman
When Matt was 7 years old he didn't write to Santa like the other little boys and girls. He wrote to Mario. When the rotund plumber replied, Matt's dedication to a life of gaming was established. Like an otaku David Carradine, he wandered the planet until becoming a writer at Pocket Gamer.