Outfit7 amasses 360 million downloads, and boasts 100 million MAUs

According to Narry Singh, Outfit7's executive chairman, the company has now amassed more than 360 million downloads, and attracts over 100 million monthly active users.

"The numbers seem to be rocketing upwards at a slightly faster trajectory than last year, and we have very aggressive and ambitious goals for 2012," explained Singh, talking to The Guardian.

"Over the holiday season, we averaged 1 million downloads a day."

"If you look at our monthly actives, we're already twice the size of America's largest TV network. Furthermore, we have a granularity of understanding about our users that they have only fantasised about in the analogue world."

While Singh was naturally emphasising Outfit7's growth, he was also keen to differentiate its approach from that of other studios – particularly Rovio.

"We are taking a different approach," said Singh of Outfit7's planned Talking Friends merchandise.

"We are not going to inundate the hell out of the market in the first 12 months.

"We will come out with our first batch of products this year, but we will pace this out very carefully and correctly. We don't have any external investors who are pressuring us into short-term gains, so we are taking a much longer-term view of building a consumer brand."

There's more than just merchandising on the cards for Outfit7, though, and the studio is apparently in talks with media and entertainment companies about possible partnerships.

Interestingly, Singh considers Zynga's December 2011 IPO a significant milestone, one that helped his studio gain the ear of the entertainment industry.

"The transparency of some of the metrics in their S1 filing has done more for the industry than perhaps a lot of other things that people want to talk about in the mobile world," he said.

"The Zynga IPO benefited all of us."

"I'm very bullish: I don't think apps is a flash in the pan," said Singh, unsurprisingly.

"There will be consolidation in the industry as the apps that aren't doing well drop out, but the companies with that network effect will grow faster. The way mobile and media and entertainment are working together will only get more interesting and more lucrative.

"The CEOs of the largest media companies in the world have grandchildren who are obsessed by Talking Tom Cat. They realise that the next Harry Potter will not come from Hollywood or Bollywood, but from a mobile app."

[source: The Guardian]